Personas are detailed profiles that are representative of the customers you serve.
McorpCX | Persona helps you create personas to accelerate and focus your customer experience design process. Personas help stakeholders throughout your organization to step in the shoes of your customers, allowing them to more easily picture and empathize with who they are, their wants, needs, and expectations.
Through this deeper understanding, everyone in the organization is better equipped to design, market, sell, service, and support your customers in ways that are more closely aligned with their wants, needs, and expectations - becoming more customer-centric in the process.
Personas are key inputs into the experience design process and an essential element in driving seamless customer interactions across their engagement life-cycle.