We help your team harness the power of personas.

Use the knowledge of your customers to be more customer-centric.

Manage all of your personas in a single platform.

McorpCX | Persona allows you to create personas together with your team in our purpose-built platform designed for persona collaboration. All of your teams can work together to create, manage, enhance and share without boundaries.

Persona Persona Types

Simplify and standardize your persona creation process.

McorpCX | Persona helps you simplify the persona creation process that is anchored in nearly 15 years of industry-leading customer experience design methodology. You can cut through the persona details easily when you use McorpCX | Persona to focus the team on Goals, Pain Points and Requirements.

  • Details
  • Goals
  • Pain Points
  • Requirements
Persona Building Blocks

Protect your personas.

When you've invested time creating personas, you want to be sure they are being curated by the right people. Persona offers several distinct levels of permissions to help you prevent unauthorized access or usage. We've thought of everything to help you work and collaborate securely.

  • Administrator permissions
  • Collaborator permissions
  • Stakeholder permissions
  • Observer permissions
Persona Permissions

Create PDF's for printing and sharing.

Static persona templates are confining, rigid, and not designed for collaboration. With McorpCX | Persona, you can instantly export a beautiful print-ready PDF that contains your latest data, priorities, and the people contributing to build trust and confidence in your personas. McorpCX | Persona is guaranteed to save you time and headaches when it comes to the ongoing development, management, and curation of your personas.

  • 11x17 PDF
Persona Exports

Create a flexible, powerful persona data model.

Our philosophy is flexibility, and with McorpCX | Persona you can create detail rich, robust personas that align perfectly with your current data requirements. Easily push and pull data in and out of each persona type as necessary based on your needs. The choice is yours with McorpCX | Persona.

  • Paragraph text inputs
  • Multiple choice inputs
  • True/false inputs
  • Range slider inputs
Persona Data Model