Easily create personas to better understand the customers you serve.

McorpCX | Persona will enable a more targeted customer engagement and inspire team collaboration on the journey to delivering differentiated customer experiences.

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McorpCX | Persona helps teams create better customer experiences.

Cx professionals da75f7fd898852f247dee7db1d3273699edb16a50f1854dfa285b5b9564b0151
CX Professionals
For people on your team who obsess over delivering amazing customer experiences.
Ux professionals 36599d211287579dc15f55c3fd452e7e6a27dbc449efc50938c476a6d5875335
UX Professionals
For people on your team who design the customer experiences that matter most.
Marketing professionals fe2bb6c98b921eb213d4e16d7592ae338903e285e90d9e9e9eb4625d3e91368e
For people on your team who have to communicate effectively with your customers.
It professionals 2ea5d6c08e9c3e97dc7a3fc1bfa2a072b79a483608f8ad7218c6a134731884af
IT Professionals
For operations teams looking to increase the customer-centricity in delivery.
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About McorpCX | Persona

After nearly 15 years providing industry-leading customer experience practices based on personas, we've created a framework that facilitates creating, managing, and sharing information that describes your customers in ways everyone in the organization can understand and act on to deliver better, more engaging customer experiences.

Our Framework

Each of these building blocks help you tell the real story of your customers as you strive to deliver a superior customer experience.

Nr1 e22057fefe5da3e967385fc4681537128fe3fc78b972794a84c4d97f810b5dbd

Customer Goals

Frame what success looks like for your customers.

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Customer Pain Points

Keep track of pain points you hear from you customers.

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Customer Wants & Needs

Capture what motivates your customers.

Advanced Persona Management for Customer-Centric Companies.

McorpCX | Persona helps your team maximize the impact of your personas.

Create and share personas.

Having a library of personas that reflect the customers you serve, their wants, needs and expectations, helps drive deeper customer understanding and keeps the organization aligned on delivering against these expectations in a collaborative way.

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Mcorp persona personas a063df83be9141fa69eb97469215ffadddfbc841a089fa91756c82a044e9b5cf

Organize qualitative research and data.

Incorporate the information that you know about your customers to share with the organization. Persona helps you organize your customer research with ultimate flexibility. Add meaningful data to each persona based on what you today, and improve or subtract as you learn more about your customers, their wants, needs and expectations.

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Mcorp persona digerati fffe8d2b8b5ac84b928739b59601a6816950e782a5096fab70bd89c72e54a041

Prioritize insights and gather heat.

Persona enables your team to highlight the critical-path for the personas that represent the customers you serve, and gather heat from stakeholders. When you can help your organization better understand what matters most to your customers, you can work together more effectively to deliver it. When customer needs or demands change, you can quickly reprioritize so that everyone stays aligned in delivering against these new expectations.

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Mcorp persona pains 8d9fe4d44c56db0b3271335e5438b0eb9754ef4dbe0ce82d665f38984d1a26ff

Map personas to customer journeys.

Showing which personas traverse various customer journeys, and their experience in those journeys, helps your team stay aligned and aware. From executives, to managers, to individual contributors, everyone will understand who matters most and how their work impacts the customer journey.

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Persona project 19c8716162c63b9e8340c218367d0d74ebdb2d7a0fcfa5124a0a0d71ba32566a

Create PDF's for printing and sharing.

While online collaboration on personas is great, sometimes there is a need to share printed output. McorpCX | Persona incorporates the ability to easily produce beautiful 11x17 PDF of any persona for physical handouts, office posters, or slides. You'll achieve new levels of efficiency and productivity without any design talent.

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Mcorpcx persona export b14ec2354a0b0a6c0195698d3bfbf8bccf193c29e9a8a20817d28772a6023995

What You'll Achieve

McorpCX | Persona will deliver great results for your business.

Deeper customer understanding.

Build a deeper, shared understanding of customer needs.

Greater customer empathy.

Boost empathy and awareness to eliminate blindspots.

Customer centricity.

Drive your organization to become more customer-centric.

Collaborative design.

Engage stakeholders in the refinement of your customer personas.

Better customer experiences.

Hit the bullseye more often with your customer experience designs.

Organization alignment.

Align the organization in delivering great experiences.

Clearer design priorities.

Hit the bullseye more often with your customer experience designs.

Customer-first mindset.

Anticipate unmet customer needs to deliver new innovations.

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